Why / How to Convert Your Logo to Vector?

Creating a vector (mapped coordinates and shapes on a plane) logo is the next logical progression if you have a flat raster (single pixels on a plane) logo.  It is ideal if you want to scale your logo for different types of media such as print where the required size of the image is typically larger in format compared to images required for screen viewing.  Because comparatively vector logos only need to multiply coordinates and shapes to scale to adjust to the size whereas for raster images if you apply the same multiplication you will start to lose the quality of images and pixelization will occur.   

Using a Vector-Based Graphics Program to Create Your Vector Logo

In the “How to Convert Your Logo to Vector” example below, you see the recreation of a very simple logo.  Because of its simple nature we just redrew the logo itself based on the simple manipulations to recreate the composition.  For more intricate logos more advanced logos you may have to retrace the shapes and formats on top of the existing logo.  To do this, you need a vector-based graphics editor program like Adobe Illustrator.  There are free vector-based editors like Inkscape if you don’t want to spend the extra money to create yours.

Color Profiles for Your Vector Logos

Typically when you have a logo created, your designer will provide the color profile versions for each of your logos.  The best designers will provide a minimum of 7 color variations.  You should get black and white (grayscale), CMYK color (print), and RGB (Screen) versions of your logo for both dark and light backgrounds, and the last variation should be an app/web icon for your logo.

How to Convert Your Logo to Vector for Horizontal or Vertical Lockups

Sometimes your logo shifts based on how it is applied to different media.  You can have horizontal lock-ups as well as vertical lock-ups which keep the integrity of your design and the readability based on vertical or horizontal applications of your logo.  It comes down to how well your vector logo is displayed and the whitespace preference you wish to have around your logo.

If you need help converting your logo to vector, you can hire us!  Start today by filling out the form below.